ProConcept Marketing Group teams with International Cosmetic Giant, Eveline

Date: 12/9/08

ATLANTA, Dec 09, 2008 (BUSINESS WIRE) -- ProConcept Marketing Group, Inc. (PMKT) announces the formal signing of a joint venture with international cosmetics giant Eveline Cosmetics, ProConcept and Kellie Olver to enter the $120 billion dollar U. S. cosmetic market. Eveline is well established in Europe, with more than 700 products, distribution in 45 countries, generating annual sales of over $500 million.

ProConcept has recruited cosmetic expert, Kellie Olver to manage the marketing and strategic distribution of the Eveline products for the Western Hemisphere. Kellie Olver is a former host of Home Shopping Network (HSN) and The Shopping Channel (TSC) and now owner of her own cosmetic line Kellie Olver Skin Care. She was responsible for $200 million of the total $3 billion in retail cosmetics sales generated by HSN. Kellie is in the process of securing a large distribution deal for the cosmetic line.

Kellie is introducing the Eveline brand to the U. S. market in addition to formulating a special product line for "women of color". This product line will be formulated from natural or "organic" material products. There are several cosmetic product lines for women of color on the market, none, however, are marketed as "organic". Consumers who are vigilant about what they put into their bodies have proved they also care about what they put on them, making naturals and organics the fastest-growing segment of the cosmetics industry.

"Women want their makeup to make them feel glamorous, but they want it to be good for their skin," says Kellie, "an organic cosmetic line for women of color, in fact, combines two marketing strategies: Urban Marketing, the most influential, and Niche Marketing, the most loyal, this is product marketing at its best; both of these marketing strategies are the most cost-effective in all of marketing."

ProConcept projects annual sales in 2009 in excess of $2.5 million and in 2010 we project sales in excess of $5 million. ProConcept projects a 45% Gross Profit Margin on the Eveline Cosmetics.

For additional information, visit the company's website at www.proconceptmarketinggroup.com or http://www.eveline.com.pl or contact investor relations at ir@ProConceptMarketingGroup.com.

ABOUT EVELINE:

Eveline Cosmetics is one of the biggest and fastest developing cosmetics producers in Poland. This brand is more than 25 years old and is sold in over 45 countries worldwide. Eveline offers effective care for a demanding skin, and works on fundamental values: Quality and Innovativeness. Eveline has won the "Oskar Kosmetyki" for the past several years in a row, which is the highest award for best cosmetics in Europe.

About ProConcept Marketing Group, Inc.

ProConcept Marketing Group, Inc. (PMKT), headquartered in Buford, Georgia, is a publicly traded company engaged in business acceleration, business management, and proprietary marketing strategies to major international corporations engaged in diverse industries. ProConcept manages the marketing and distribution of exclusive products and services globally, while involved in the manufacturing process and ownership of these products by creating compelling solutions to generate demand for its products and services.

ABOUT KELLIE OLVER:

Kellie Olver takes a refreshing approach to skincare, focusing on real ingredients and real results. Kellie Olver Skin Care offers a range of high performance corrective beauty treatments that provide women with a solution they can trust. Kellie Olver is an active member of the Society of Cosmetic Chemists, with an extensive cosmetic background dating back to 1986 that started with Estee Lauder Canada. During that time, Kellie was singled out and trained by cosmetic icon Estee Lauder, and created an innovative training manual for Promotional Assistants. Kellie continued her work with Estee Lauder Canada until 1989. At that time she was asked to join The Canadian Home Shopping Network, now known as The Shopping Channel, to be the network's cosmetic specialist. She stayed with The Shopping Channel until 2003, only to be recruited by Home Shopping Network in St. Petersburg, Florida. Between both networks, Kellie has acquired nearly 20 years of hosting experience and 19,000 hours of live television, logged with great success. Kellie Olver Skin Care can be found exclusively at ShopNBC.

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